Choosing the right agent matters
During our lives we buy and sell a lot of things, but there are very few things we buy and sell that are worth more than a property. When it comes time to sell, the agent that you choose can impact greatly on the sale price, the time it takes, the stress involved and how you’re made to feel during the process.
Whether you are selling your lifetime home or an investment property, finding and choosing a real estate agent is a big decision and it’s important not to be casual in your approach.
The biggest billboards or the loudest ads don’t always translate to the best person for the job. Agents are a critical part of the selling process, and can offer unique insights and experience. They also help shoulder some of the stress – helping you focus on what matters most.
When you select a real estate agent, you’re performing a rigorous job interview for a prized position. You’re choosing someone for an incredibly important task – one that requires trust, expertise, and adaptability. Your expectations should be demanding, after all, you are selling one of your biggest assets. Agents should have a high degree of professionalism and dedication to their work. They should have a good reputation, and still be committed to impressing you and working hard.
One of the key advantages you’re able to enjoy when using Peter and Brad, is that you get two experienced agents backed by a skilled team of high performers, working together to achieve the best possible outcome for you. They joined forces in 2003 and have worked hard to build a solid and reliable business where their clients enjoy professionalism, support, guidance and above all, industry best results.
Here are 6 tips to help choose the right agent for you
1. Look local
There is a lot to be said about local knowledge and support of a team that list and sell within the local area. Not only do we service the western suburbs of Brisbane, we have the support of the entire office also servicing the area giving us unparalled support, ensuring our clients receive the best level of knowledge and the greatest access to buyers when selling their home.
The big city lights or the thought that someone may work at a “head office” may sound great however a local team will give you more people power to generate and drive more buyers to your home. The agent you choose is going to represent you and your property. It’s important that the agent knows the area you’re selling in, and knows the other properties for sale, and that have sold recently. Other properties in the area could be competition to your sale, and it’s good to know what you’re up against. An agent who knows the local scene can assess your home as it sits in the market, alongside similar properties.
Exploring this website is a good start. Take the time to look at the ‘my place our place’ section where we have a number of blogs including ‘tips for sellers’, ‘lifestyle blogs’, ‘market updates’ and ‘suburb reports’. You will also find links to our facebook page and ratemyagent where you will be able to see what our clients have to say about the service they receive.
When researching agents, it’s always wise to check their website, blogs and any reviews or testimonials from past clients.
Once you’ve done your research, make a shortlist and meet with them personally. There's going to be a number of questions you're going to want to ask, below we have made a start on a short list for your convenience.
- How does my home present and what can I do to improve it to maximise the sale price?
- What is your opinion of the current state of the market?
- What recent, comparable homes have you personally sold in this area? (Be mindful of personal results versus agency results)
- How long have you been working in this area?
- Of the homes that you list, what percentage do you sell and within what timeframe?
- Will you be running the open homes personally or do you have someone that does that for you?
- Will I be dealing directly with you or are you just a figurehead and I’ll be dealing with someone from your team?
- Why should I hire you?
- Do you have a list of recent Sellers that I can speak to and some recent testimonials I can read?
- How much do you think my home will sell for and how have you come up with that figure?
- What’s the best method for selling my home, Auction or private treaty and why?
- How long do you think it will take to sell, what is in approximate timeframe?
- What marketing strategy do you suggest, why and how much is it going to cost me?
- What websites do you advertise my property on?
- What will you do to introduce buyers to my home?
- If you are recommending an Auction, what percentage of properties that you take to auction do you sell under the hammer and what is your average number of registered bidders?
3. Get out & about
One of the best ways to research your shortlisted agents is at open homes, so why not pop into one and see your agent in action. You don’t have to choose open homes of properties that are similar to yours, just use the opportunity to see how your agent presents an open house and deals with potential buyers. It can also be a good time to say hello and get some contact details.
At the inspection watch and interact with the agent, taking note of the following things:
- The way the agent communicates and interacts with potential buyers. Is their communication style one that you’re comfortable with?
- Their behaviour at the open home. Did they stand at the door and welcome everyone? Did they proactively identify the features of the property for sale? Were they able to answer all your questions about the property?
- Did they follow up with a phone call to see if you wanted more information about the property?
- Were they on time?
- What do you think of the marketing/advertising for the properties the agent has listed?
4. Comfort matters
Do you feel comfortable with the agent? You need to be very honest with an agent during the selling process and hence you need to make sure you are comfortable with the agent and can have open and honest communications.
5. Check the results
Look at the agent’s results, making sure you look at properties the agent has sold recently. Ask for the hard facts, sale prices, time on market etc.
6. Market knowledge
The agent should be able to give you a thorough snapshot of the market in your area and surrounding areas. They should know about schools, transport, demographics and the sorts of buyers looking for homes in the area.
Your agent should provide:
- Access to recent market sales and appraisal data in your area
- Contact with a large number of buyers
- Screening of those buyers to identify qualified leads
- Advice on how best to market and present your home
- Implementation of your marketing and advertising strategy
- Advice on the most appropriate method of sale (auction or for sale)
- Negotiation services between you and buyers
- Ongoing access to a range of advertising and marketing options
- Frank and continued discussion about how well your campaign is tracking, and whether changes are required
- Effective administration of all legal and financial requirements.
Taking the plunge
Once you’ve decided on your agent, they will need a Form 6 completed. This is the document that engages them and allows them to speak to buyers on your behalf. Be very weary of agents that offer to speak to buyers prior to signing this document as their loyalty may be placed elsewhere. The form 6 protects you and should always be drawn up prior to engagement.
Peter and Brad will drive your next property adventure with passion, integrity, and enthusiasm. In Brisbane’s west their results welcome the most rigorous scrutiny. With over $500 million in settled sales, with experience, skill, attention to detail and a single-minded dedication to the outcomes they create, Peter May and Brad Robson, have, quite simply, rewritten the record books.
“We look forward to the opportunity for you to put us to the test”
The best agent is the one who will do the most effective job of marketing your home, negotiating the most favourable terms and conditions, and communicating with you to make the process as smooth as possible.
Taking time to perform a thorough investigation, in order to select the right agent who will meet your needs can save you a great deal of hassle and effort in the selling process.